The Smart Manager announces the launch of its new website

The Smart Manager magazine—India’s first world-class management periodical—has launched its new website ( The new site reflects a complete makeover, in keeping with its goal to reach out to a wider readership. Just like its prestigious print counterpart, the site is a unique platform showcasing the work of the world’s best-known managers and academics, without any close peers in its niche in India. The Smart Manager is published by Spenta Multimedia, India’s leading publishing house ( The new website has been developed by Spenta Multimedia’s Online business division.

Commenting on the new site and the magazine’s future plans, Maneck Davar, Editor and Publisher, The Smart Manager, said, “Management knowledge and information of the kind The Smart Manager provides needs greater dissemination. An interactive web presence will help the magazine and its many contributors, who are all leaders in their field, reach out to a wider audience.The Smart Manager content also lends itself to commercial possibilities."

Easy to navigate and rich in content, the new site offers enhanced interactivity for users. A major attraction is the assortment of popular articles made available for free reading and downloading. Additionally, the site will be home to blogs written by eminent management thinkers, a forum on books and technology, and a section titled ‘Smart Question’, which allows users to directly address their questions to management gurus. The best questions and letters submitted online will receive prizes.

The new site hopes to benefit from The Smart Manager’s highly successful association with, which has led to a boom in traffic and record participation in the magazine’s iconic property, the Tata Consultancy Services Smart Manager Case Contest.

About The Smart Manager

The Smart Manager was established in 2002 by renowned business historian Dr Gita Piramal, together with cofounder Prof Nitin Nohria, the newly appointed Dean of Harvard Business School. Its biggest strength is the fact that almost all its articles are written firsthand by top management names, which have included (in no particular order) CK Prahalad, Nirmalya Kumar, Gay Haskins, Morgen Witzel, Kumar Mangalam Birla, Rahul Bajaj, Deepak Parekh, Narotam Sekhsaria, BM Munjall, S Ramadorai, Harsh Mariwala, Sam Balsara, MG Parameswaran and Chintamani Rao.