Spenta Multimedia was established in April 1995 with the vision of tapping a hitherto unfulfilled need in the Indian publishing industry, namely, custom publishing for specialized and corporate needs. To fulfil this need, Spenta set about building resources, which would enable it to offer its clients complete publishing and printing solutions, ranging from conceptualisation to editorial, design, printing, distribution, marketing and advertisement sales.
Spenta began with a single magazine – Jetwings, the in-flight magazine of what is now India’s largest airline, Jet Airways. Today, Spenta publishes 35 custom magazines across the genres of travel, retail, lifestyle, beauty, finance and management. These magazines are targeted at communities of professionals, consumers, employees and retailers for purposes of employee and customer relationship management.
Spenta’s success in the custom publishing field is largely due to the company’s belief that the custom publishing business is essentially all about building and strengthening relationships. Which is why, Spenta Multimedia prefers to use the phrase Relationship Publishing. At Spenta, this signifies more than just the relationship that each of the magazines it publishes enjoys with its readers. It also represents the relationships that Spenta has built with its clients over the years, understanding their unique needs, which has led to Spenta growing into the position of India’s leading custom publisher.
Having established itself as a reputed player in the custom publishing and high-end printing space, Spenta Multimedia went on to expand into the consumer publishing, book publishing, content generation and design, Web Design and Web based solutions, commercial printing and Event Management and Marketing space. Spenta’s expansion was based on the insight that the future success of media organizations would vest in the ability to build communities around special interest areas. This insight led to Spenta redefining its mission to focus on ‘special interest’ media.
