First Update

Spenta Multimedia publishes First Update, a bi-monthly magazine for Shoppers’ Stop's First Citizen loyalty program. Shoppers' Stop is India's largest multi-location chain of departmental stores with India's largest and best retail loyalty program.

First Update is a bi-monthly magazine sent to the 1, 85,000 top-spending First Citizen Golden Glow card members and their families. Gold card members are all SEC A and above and spend a minimum of Rs. 50,000 per annum at Shoppers' Stop.

A lifestyle magazine, First Update showcases the latest products and promotions in the store. Other than in-store activities, the magazine also carries editorial write-ups on the latest fashion trends, classic styling, an interactive kids section, home decor and much more, all packaged in an international design format. With a dedicated editorial team, which constantly seeks an insight into the customers' needs and interests, the magazine provides interesting and quality reading. First Update's content is market driven and thereby provides a direct impetus to brand sales at the retail level.

Shoppers Stop has repositioned itself from a premium to a bridge-to-luxury (B2L) retailer a move which involved giving a different look and feel to its outlets and getting a slew of new brands on board. With B2L, the major focus of Shoppers Stop is on the 7% (accounts for 91% of the B2L and Luxury sales) or the Premium Gold\Card First Citizens as they were classified as the target audience. These are the people who receive and read the First Update magazine.

Advertising Rates and Production Information Details

Advertising Rates
Back Cover – Rs. 3,00,000
Inside Front Cover – Rs. 2,50,000
Inside Back Cover – Rs. 2,00,000
Double Spread – Rs. 2,60,000
Full Page – Rs. 1,65,000
Half Page – Rs. 80,000
Strip – Rs.50,000

Sizes – (Height X Width)

Bleed Size -
Full Page: 274 mm x 208 mm
Double Spread: 274 mm x 416 mm
Half Page (Vertical) : 274mm x 100mm
Half Page (Horizontal) : 208mm x 135mm

Non-Bleed Size -
Full Page: 244 mm x 178 mm
Double Spread: 386 mm x 244 mm
Half Page (Vertical): 89mm x 244mm
Half Page (Horizontal): 121 mm x 178 mm

Deadlines -
Booking: 4 weeks prior to the issue
Material: 2 weeks prior to the issue