THE CHARTERED ACCOUNTANT JOURNAL (CA) - AN OVERVIEW

India’s largest speciality finance magazine.

Designed and printed on behalf of the Institute of Chartered Accountants of India (ICAI), this monthly journal is mailed out to over 207,000 members of the chartered accountants profession.

The Chartered Accountant Journal was established by the ICAI to fulfil its mission of communicating knowledge and issues of professional relevance. The magazine editorial, therefore, aims at developing high accounting, auditing and ethical standards for the chartered accountant profession in India.
Thus, The Chartered Accountant fulfils the professional and business information needs of the profession, making it a publication with substantive readership.

The serious readership of the magazine is, in fact, evidenced by the fact that around 50% of its readers are CABs (Chartered Accountants who work in the business community), while the balance comprise of chartered accountants in individual practice. Thus, the magazine’s circulation and readership among a power group of over 207,000 decision makers and influencers in the Indian business world makes The Chartered Accountant a powerful media environment, which enhances the images of brands that advertise in the publication regularly. Advertising in the publication is especially efficacious for brands that are positioned as premium products for successful business persons.

Advertising Rates and Production Information Details (Effective April 2008)

Back Cover–Rs. 2,75,000
Inside Cover–Rs. 2,00,000
Double Spread (colour)–Rs. 3,00,000
Full Page (colour)–Rs. 1,65,000
Double Spread (B/W)–Rs. 2,60,000
Full Page (B/W)–Rs. 1,30,000
Half Page (colour)–Rs.85,000
Half Page (B/W)–Rs.75,000
Single Column (colour)–Rs.50,000
Single Column (B/W)–Rs.45,000

Sizes :- HEIGHT X WIDTH

Bleed Size :-
Double Spread:279 mm x 398 mm
Cut marks on          :273 mm x 392 mm
Half Page Horizontal DS       : 136mm x 398mm
Cut marks on                     : 130mm x 382mm
Full Page:279 mm x 201 mm
Cut marks on          :273 mm x 195 mm

Non-Bleed Size (Print Area) :-
Double Spread:230mm x 333mm
Full Page:230mm x 155mm
Half Page Vertical:237mm x 155mm
Half Page Horizontal:119 mm x 170 mm
Single Column Vertical: 130mm x 195mm
Strip Ad Horizontal         :   120mm x 333mm

PLEASE NOTE :- The publisher reserves the right to trim 6mm off each edge of the trimmed page dimension. Vital matter should be kept within these tolerances.

Frequency :- Monthly

Deadlines :-
Booking : 4 weeks before publication
Material : 2 weeks before publication

Materials required :-
Printing:Sheet - fed offset using CTP technology
Screen:150
Binding:Perfect Binding
Ads Format  :  CD with material in Adobe Illustrator Eps or Corel Draw Cdr Format, Text convert to coves & Black text only 100%black,
                      Digital Printout in Colour.

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