CUSTOM
PUBLICATIONS
The Americans call it Custom Publishing.
The British, Contract Publishing.
At Spenta,
we believe it is all about Relationship Publishing.
Internationally,
custom or contract publishing is a specialized outsourced
activity, with publishers understanding the requirements
of corporates for fulfilling the information needs of
carefully defined audiences. This business is essentially
all about building and strengthening relationships. Which
is why, at
Spenta Multimedia,
we prefer to use the phrase Relationship Publishing.
At
Spenta,
this signifies more than just the relationship that each
of the magazines it publishes enjoys with its readers.
It also represents the relationships that Spenta has built
with its clients over the years, understanding their unique
needs.This has contributed to Spenta’s growth as
India’s leading custom publisher.
Spenta’s
credo of working in accordance with various client needs
has also led to Spenta
offering a range of business models to suit an increasingly
diverse and global publishing, printing and corporate
communications market. These business models include:
a.
Contract Publishing: A full service solution
encompassing conceptualization, editorial, design, printing,
marketing, advertisement sales and distribution or a model
that constitutes elements of the above.
b.
Newsstand Publications: As an owner,
co-publisher, licensee, or a design, content, printing,
and advertisement sales resource or combinations thereof.
c.
Outsourcing:
Spenta’s
expertise and resources in the contract/custom publishing
space makes it an ideal international outsourcing partner
for content creation, editing, design and printing.
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