CUSTOM
PUBLICATIONS
The Americans call it Custom
Publishing,
The British call it Contract
Publishing,
At Spenta,
we believe it is all about Relationship Publishing.
Internationally, custom
or contract publishing is a specialized outsourced activity,
with publishers understanding the requirements of corporates
for fulfilling the information needs of carefully defined
audiences. This business is essentially all about building
and strengthening relationships. Which is why, at Spenta
Multimedia, we prefer to use the phrase
Relationship Publishing.
At Spenta,
this signifies more than just the relationship that each
of the magazines it publishes enjoys with its readers.
It also represents the relationships that Spenta
has built with its clients over the years, understanding
their unique needs. This has contributed to Spenta’s
growth as India’s leading custom publisher.
Spenta’s
credo of working in accordance with various client needs
has also led to Spenta
offering a range of business models to suit an increasingly
diverse and global publishing, printing and corporate
communications market. These business models include:
a. Contract Publishing: A full service
solution encompassing conceptualization, editorial, design,
printing, marketing, advertisement sales and distribution
or a model that constitutes elements of the above.
b. Newsstand Publications: As an owner,
co-publisher, licensee, or a design, content, printing,
and advertisement sales resource or combinations thereof.
c. Outsourcing: Spenta’s
expertise and resources in the contract/custom publishing
space makes it an ideal international outsourcing partner
for content creation, editing, design and printing. |
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